Full-Service B2B Outbound — US & Canada

10 qualified meetings
in 90 days.
Guaranteed.

We run your entire outbound system - cold email, LinkedIn, lead magnets, warm calling. You just show up and close.

Book a Strategy Call

Miss the target? Month 4 is free.

Watch the breakdown
Watch the breakdown — 8 min
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Sound familiar?

The problems we were built to fix

If your pipeline feels unpredictable, the issue is almost never your service. It's your outbound system - or the lack of one.

Referrals this month
Next month
Month after
Pipeline drying up
Entirely referral-dependent

Referrals are great until someone goes quiet. You have no control over when the next one lands, what size it is, or whether it's even the right fit.

Writing cold emails
LinkedIn outreach
Chasing no-replies
12+ hrs/week lost
Outbound is eating your week

You've tried writing cold emails and posting on LinkedIn. But doing it consistently while running a business is nearly impossible without a dedicated system.

M
T
W
T
F
S
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2
4
9
12
15
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21
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24
■ Wrong fit ■ Qualified
Taking the wrong meetings

When inbound does arrive, half the calls aren't a real fit. You spend time qualifying people out rather than closing people in.

Agency
Here's your month 1 report. We sent 3,200 emails. Open rate tracking at 18%.
You
How many meetings did we get? We've seen zero replies...
We're still in the "warming up" phase...
You've been burned before

You paid for a service, got a spreadsheet, and heard nothing. You need a partner accountable to outcomes - not activity metrics and excuses.

Our Process

Your Campaign Timeline

From strategy call to a full pipeline - here's exactly what happens and when.

Day 1

Strategy & ICP Definition

We start with a deep-dive call to align on your ideal customer, messaging angles, and what a qualified meeting looks like to you. You approve everything before a single email goes out.

$ richoutreach icp-build --client "YourBusiness" Analysing deal history and win patterns... Mapping pain profiles to ICP segments... Writing email sequences and LI copy... ICP confirmed: B2B service firms $5M–$50M Primary target: Founder / MD / Head of Sales 5-step email sequence approved LinkedIn outreach copy signed off — READY TO BUILD —
Sending domains registered

3 lookalike domains set up, DNS configured, inboxes warming

Prospect list built

1,240 verified contacts matched to ICP - 98.1% email accuracy

LinkedIn profile optimised

Headline, banner, and about section rewritten for ICP resonance

Weeks 1–2

Infrastructure & List Build

We set up your sending domains and warm the inboxes over two weeks. Your prospect list is researched, verified, and segmented. Your LinkedIn profile is optimised. Your primary domain is never touched.

Weeks 3–4

Outreach Launch & Testing

Cold email and LinkedIn outreach go live simultaneously. We A/B test subject lines, openers, and CTAs, making data-driven adjustments weekly. You get a 2-week check-in call to review early results.

Initial results look strong - the low-pressure CTA is opening conversations faster than expected.
Brilliant. That's exactly what we were hoping for. Keep scaling that variant.
Subject line B is performing 2.3x better. Deploying across all sequences now.
First qualified reply just landed. Pre-qualifying now before passing over.
62%
Open Rate
14%
Reply Rate
8
Meetings
Month 2

Full-Scale Outreach

Sequences are running at full volume, reaching thousands of ICP contacts each month across email and LinkedIn. Warm leads get a personal call from our team. You receive a monthly report with open rates, reply rates, meetings booked, and ROI breakdown.

Month 3 onwards

Optimisation & Scale

We retarget prospects who haven't responded, double down on what's working, and explore scaling into new segments, industries, or geographies. Monthly strategy calls keep everything aligned to your growth goals.

A/B Test Results
Variant B — Short opener
+24%
Winner
Variant A — Story lead
+11%
Testing
Winning variant deployed across all active sequences — retargeting segment live.
Is this you?

Who this is built for

RichOutreach works best for a specific type of business. If this is you, the system works. If it isn't, we'll tell you on the first call.

B2B service businesses with proven deliveryAgencies, consultancies, SaaS founders, MSPs, recruiters. You've got clients - you just need more of them.
Average deal value of $10k or more per yearOne closed deal should cover your retainer. If your deal value is there, the economics work in your favour.
No full-time sales or BDR function in placeYou're the closer. You just need someone building you a consistent pipeline so your time goes on real opportunities.
Selling into the US or Canadian marketOur sequences, LinkedIn content, and targeting are built specifically for North American decision-makers.
Not a fit if you are:
  • Selling to consumers (B2C)
  • Pre-revenue or still validating your service
  • Looking for brand awareness over booked meetings
  • Unable to handle 10+ qualified calls per month
The offer

Everything included. One flat retainer.

No setup fees. No hidden costs. No per-lead pricing that rewards us for sending you bad fits.

Done-For-You Pipeline
  • ICP definition and full messaging suite
  • Cold email infrastructure - separate domains, full setup
  • LinkedIn content, profile management, and DM outreach
  • One lead magnet built, hosted, and promoted
  • Email nurture sequence for lead magnet downloaders
  • Warm lead calling and pre-qualification
  • Weekly reporting and monthly strategy review
✱
The 90-Day Guarantee 10 qualified, ICP-fit discovery calls in your first 90 days. If we don't hit it, month 4 is completely free. No lock-in after the initial term.
Book a Strategy Call
Common questions

Straight answers

If something's stopping you from booking a call, the answer is probably here.

Most cold email fails for one of three reasons: wrong ICP, generic messaging, or no follow-up system. A single-channel blast with no LinkedIn and no warm calling layer is half a strategy. What we run is a coordinated three-channel system - email, LinkedIn, and calling - all targeting the same prospect at different touchpoints. If what you tried before didn't include all three, it wasn't a fair test.
Before we launch anything, we build your ICP criteria together - industry, company size, title, deal value, and any disqualifiers. Every prospect is scored against those criteria before we hand them to you. Our team handles the conversations, asks the qualifying questions, and only books a call when the prospect is a real fit. If a meeting doesn't meet your agreed ICP criteria, it doesn't count toward your 10.
If your average deal value is $10k or more, one closed deal covers several months of retainer. The question isn't really whether you can afford it - it's whether your pipeline is reliable enough without it. The cost of an unpredictable pipeline is almost certainly higher than the cost of fixing it.
Your primary domain is never used for outbound. We set up separate sending domains and mailboxes - properly configured with SPF, DKIM, and DMARC, and warmed before any sequences go live. Your main domain, website traffic, and sender reputation stay completely separate and protected.
Onboarding takes around two hours - a kickoff call and a review call before anything goes live. After that, your only job is to show up to the meetings we book. We handle everything else. Most clients spend less than 30 minutes a week engaging with us once the system is running.
The initial term is 90 days - the minimum window to build the system, warm the infrastructure, and let campaigns reach full output. If we don't hit 10 qualified meetings, month 4 is free. After 90 days, there's no lock-in. Month-to-month or walk away - your call.
If they're consistently delivering 10+ qualified meetings a month across email, LinkedIn, and warm calling, you don't need us. But if they're handling just one channel or outbound is one of many things on their plate, we can run alongside or replace that function - usually at a lower cost per meeting than a full-time hire once you factor in salary, tools, and management overhead.
Ready to start?

One call. No pressure.
No obligation.

15 minutes. We'll show you exactly how we'd run this for your business - or tell you honestly if we're not the right fit.

Book Your Free Strategy Call

Guarantee included from day one. No retainer until we've agreed your ICP and targets.